S10 Beauty Ad
A 33-second promo spot for S10.
- Client
- S10
- Services
- Creative direction, film, edit
- Format
- Promo spot · 0:33
The challenge
S10 needed its name in front of more people, with a first impression as confident and inclusive as the brand itself. Not another polished beauty ad that blends into the feed.
The idea
“Every face, its own glow.”
Put real women at the center. A clean studio, soft light, S10 tanks and the brushes they actually reach for, shot close enough that the spot feels personal instead of produced.
The execution
A studio shoot with a cast of women, moving from intimate brush close-ups to warm group moments, with one black-and-white beat for contrast. Cut to 33 seconds for social, with the S10 mark landing at the open and the close.
The results
The spot put S10 in front of tens of thousands of people, building real recognition for the brand and giving it a signature piece of content it can keep running across every channel.