Freedom Girls
A brand film for Freedom Girls.
- Client
- Freedom Girls
- Services
- Creative direction, film, edit
- Format
- Brand film · 1:05
01
The challenge
Freedom Girls needed a brand film that captured who they are, graceful and powerful at the same time, and introduced them to a much wider audience.
02
The idea
“Soft but strong.”
Lean into the contrast at the heart of the brand: soft but strong. A red gown against grand architecture, quiet movement through big, timeless spaces.
03
The execution
Filmed in a historic venue with sweeping staircases, columns and warm light, then cut into a 1:05 brand film that feels elegant without losing its edge.
04
The results
The film became Freedom Girls’ calling card, introducing the brand to tens of thousands of new viewers with a look that matches its message.